Atlantic Sea Farms is the first commercially viable kelp farm in the United States. They hope to bring domestic, fresh, and nutritious kelp to American consumers. 

​

Below is the final presentation delivered to the client, detailing the brand strategy and the marketing campaign developed for the consumer group aged 30-40 without kids in the United States. The strategy focuses on targeting the pain point of insignificance and the need state of empowerment found in our ethnography research, which leads to the overall brand idea of Make A Sea Change. We then centered our marketing campaign around impact and came up with The Ripple Effect. The campaign focuses on promoting both awareness of the product and the impacts that the consumers could achieve through Atlantic Sea Farms products and aims to encourage them to choose ASF products as their first step in contributing to something bigger.