UN JOINT SDG FUND

The goal of this project is to provide the Joint SDG fund with a comprehensive report on how they can increase their retail donations through social media marketing expansion. Specifically, we decided to focus on TikTok and Instagram. The fund receives a vast majority of their money from large donors and investors such as major NATO countries, and they are looking to have more retail donations, especially from the Gen Z population. Over the last four months our team has done research on various marketing channels, and we believe that following our recommendations could massively increase retail donations.